ESOMAR Congress: Thinking big in market research
Manfred MareckResearch Marketing
View all the research papers from ESOMAR Congress 2013
Think Big – that's the theme of this year's ESOMAR Congress. The demand for data keeps increasing and it needs highly trained professionals to help their clients to make sense of today's 'data noise', said Silke Muenster, VP Market Research at Philip Morris and chair of the programme committee.
Tim Harford, columnist at the Financial Times and the opening keynote speaker reminded delegates that there are two ways to success. One is to look at every individual aspect of...