Stop Not: How Stop Not enabled youth to wish non stop during Christmas/New Year
Aprajita Virmani
Campaign details
Brand owner: Perfetti Van MelleAgency: Maxus GlobalBrand: Stop NotCountry: IndiaChannels used: Direct marketing, Mobile and appsMedia budget: Up to 500k
Executive summary
Stop Not marked the entry of Perfetti Van Melle, a confectionery giant in the salty snacks category, into India. With this $1.5bn industry growing at a robust 28% year-on-year, the brand needed to make its mark amongst the audience comprising the 15-24 age group in India, which forms the...