Shaping High Level Business Decisions Through Dynamic Understanding of Consumer Insights
Developing a New Graphic Media for the New (Next) Generation
Ricardo Kirschbaum and Esteban Coll
Moiguer & Asociados, Argentina
Guillermo Oliveto, Mariela Mociulsky and Jorge Karol
CCR Group, Argentina
“(. . .) for a bridge is not a bridge . . .
a bridge is a man going across a bridge”.
El libro de Manuel, Julio Cortázar (1914–1984)
CLARÍN'S CURRENT BUSINESS SCENARIO
Clarín is an Argentine newspaper with nationwide circulation. The editorial company leads a multimedia group which is active in magazines and periodical publications, free circulation newspapers, AM and FM radio stations, network and cable TV was as well as Internet.