Shaping High Level Business Decisions Through Dynamic Understanding of Consumer Insights

Developing a New Graphic Media for the New (Next) Generation

Ricardo Kirschbaum and Esteban Coll
CLARÍN, Argentina

Fernando Moiguer
Moiguer & Asociados, Argentina

Guillermo Oliveto, Mariela Mociulsky and Jorge Karol
CCR Group, Argentina

“(. . .) for a bridge is not a bridge . . .

a bridge is a man going across a bridge”.

El libro de Manuel, Julio Cortázar (1914–1984)

CLARÍN'S CURRENT BUSINESS SCENARIO

Clarín is an Argentine newspaper with nationwide circulation. The editorial company leads a multimedia group which is active in magazines and periodical publications, free circulation newspapers, AM and FM radio stations, network and cable TV was as well as Internet.