Paid, Owned, Earned: Measuring POE complexity

This article explains why the Paid, Owned and Earned (POE) model of media planning that emerged in the digital age requires a new measurement solution, and presents a US-based analytics programme that adapts and connects a range of existing tools.

Paid, Owned, Earned: Measuring POE complexity

Irina Pessin and Karl Weaver Data2Decisions

The digital age has created a marketing ecosystem of Paid, Owned and Earned channels with activity in each impacting on the other. Measurement of this ecosystem

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands