ESOMAR Digital Dimensions 2014: New directions in digital research

Manfred Mareck
Research Marketing

ESOMAR's Digital Dimensions 2014 Conference – "Online + Big Data + Social Media + Mobile" – showcased a range of papers on the many new digital tools and techniques available to researchers.

Browse all the papers from ESOMAR Digital Dimensions 2014

In his opening remarks Jon Pouleston (GMI, UK) and chair of the conference's programme committee 'warned' delegates to be prepared for a sustained period of change in the MR industry, where traditional assumptions will continue to be challenged. Such paradigm shifts are likely going to lead to major new breakthroughs and we should no longer just talk about 'what's new' and instead focus on 'what can we do with' and develop the scientific underpinning of how we do research.