Media flow, adspend trends and value-building media strategies - Media insights from the MRS Advertising Research conference
Joseph Clift
Click here to read Warc's report on presentations from the MRS Advertising Research conference covering agency/researcher relationships
Accurately measuring the shifts in consumers' media habits is one of the key tasks facing today's market researchers. Accordingly, many of the presenters at Advertising Research - a conference organised by the Market Research Society and held in London in July 2011 - focused on media strategy.
As conference chair Helen Gawor, managing director for Connect Insight, pointed out, agencies and clients promote products in a market...