Brand positioning

This article discusses the common pitfalls found in brand positioning, arguing that in order to be effective brand positioning should have a strong message that some people love, and some people dislike or even hate.

Brand positioning

Nick LiddellDragon Rouge

Great brand positioning requires inspiration, bravery, a future vision and don't be afraid of alienating people, says Dragon Rouge's Nick Liddell.

In theory, brand positioning can be an immensely useful tool for...

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