Carlsberg Malaysia: Somersby sweet surprise

This case study describes how Carlsberg Malaysia took the opportunity offered by the occasion of Chinese New Year to reach out to potential partners for its Somersby Apple Cider.

Carlsberg Malaysia: Somersby sweet surprise

Company: Alpha 245Country: MalaysiaCategory: B2B

Campaign strategy

In the business context, quality of interpersonal relationships often turned out to be the 'deal-breaker or maker' in an otherwise close contest....

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