Loterías y Apuestas del Estado: Guti's Quiniela

Shackleton

Entry Information

Category: Publishing/Entertainment
Country where program ran: Spain
Dates program started/ended: March 2012 – May 2012

Product Description:

The Quiniela is one of Spanish State Lotteries' oldest games. It has been around for 65 years and is an integral part of every Spaniard's DNA.

Advertiser/Client Name: Loterías y Apuestas del Estado

Website: http://www.judgingishard.com/campana/echo/guti

Strategy

Marketplace challenge:

The Quiniela is one of Spanish State Lotteries' oldest games. It has been around for 65 years and is an integral part of every Spaniard's DNA.

It's the only online sports bet you can make and win MILLIONS, but with the arrival of new online sports betting sites the Quiniela was beginning to lose SOM and awareness amongst players, especially the younger ones.