Trendwatch: The internet of caring things
Consumers don't care about the Internet of Things. The concept has existed since the late 1990s but, so far, consumers have found little reason to engage with it and the surrounding, much-hyped, technology. Gimmicky, often expensive products – such as Samsung's T9000 WiFi-enabled fridge that allows users to tweet via an embedded touchscreen – offer few practical or lifestyle benefits.
The solution? The Internet of Caring Things. In 2014, an array of connected products that address basic human needs will capture consumer attention. These products have a clear mission: they actively care for consumers, and can monitor everything from physical health to mental wellbeing, safety and security.