Ford Focus: Do it yourself

Client Company Name: Ford
Brand Name: Ford Focus
Agencies: Wunderman s.r.o., Ogilvy & Mather spol. s r.o., Mindshare s.r.o.
Category: Integrated Communication
Total Commercial Communications Expenditure: €50,000 to €100,000
Country: Czech Republic


Ford launched a new type of Focus. In the category of C-class vehicles, the new Ford Focus offers the most advanced technological elements that help make driving and parking easier (park assist, adaptive lights, blind spot information system, etc.).


Campaign objectives:

  • to increase awareness of the new type of Focus by non-traditional means, particularly by online media (to reach 45% of Czech online population, 2,8 mil. people)
  • to support the perception of the new Focus as being the most technologically equipped C-class car
  • to improve awareness and interest in smart technologies, which improve safety and overall driving experience).