London Business School – Pre-Masters Campaign

Principal Author: Scott Williams - Serious Ideas
Contributing Authors: Chris Norton, Mark Jackson - Serious Ideas

INTRODUCTION

Using online advertising and innovative social marketing techniques, SERIOUS delivered a five-fold return on marketing investment in the first year and a new demographic of customer to London Business School.

BACKGROUND – A GLOBAL BRAND

Incorporated by Royal Charter, London Business School specialises in postgraduate business degrees and executive education for experienced professionals. Each candidate undergoes a thorough application process and only the best are selected for each programme.

London Business School is one of the top-rated business schools in the world, currently ranked world's number one by the FT for its MBA and executive MBA programmes. With Harvard, INSEAD, LSE and IMD, it is one of the best-known brands in business education.