Virgin Atlantic economy meal design
MAP and the Virgin Atlantic In-house Design Team
Executive summary
Redesigning Virgin Atlantic's Economy meal to improve passenger experience and reduce carbon emissions.
In 2010 Virgin Atlantic asked MAP to re-evaluate their Economy airline meal service. The objective was to explore both the product and service design aspects of the in-flight meal and to generate concepts that would improve passenger experience and a rationale that could be presented to Virgin's business steering unit for potential investment.
MAP closely collaborated with Virgin Atlantic's in-house design team who were able to leverage their specialist knowledge...