Orange: Broken record

Publicis Chemistry

THE TEAM

Gill Richardson - Orange Campaign Manager
Charlie Cracknell - Planning Manager
Jyoti Sharda - Propositions Manager
Baz Williamson - Art Director
Collette Boardman - Copywriter
Sarah Whiteley - Client Services
Wendy Pocock - Creative Services
Malcolm Cotton - Senior Planner

WHAT IS WONDERFUL ABOUT THIS WORK?

We targeted Orange customers with young kids during the back-to-school period, offering them a pre-packaged phone deal to put an end to pestering for phone credit. We sent out a scratched vinyl record, entitled: “Can you top up my phone Mum/Dad?” Orange achieved excellent results for this consumer base campaign, helping to drive sales and strengthen brand loyalty.

WHAT DETAILS OF THE STRATEGY MAKE THIS A WINNING ENTRY?