Agency: Bartle Bogle Hegarty Authors: Ben King and Dorothea Gartland

Johnnie Walker

'Keep Walking': The journey back to icon status

What is the story about?

This is the story of a journey. The journey from separate briefs for Red and Black Labels to a masterbrand campaign for Johnnie Walker. The journey from a solution for only seven markets, to work running in 210 countries around the world. The journey from a print and TV campaign in November 1999 to a total communications campaign covering everything from PR to sponsoring the first unsupported team walk to the North Pole. The journey from inspiring progress to actually enabling it by developing funds in different countries which help people to realise their dreams. The journey from interrupting content to generating itourselves in the shape of 42 sponsored programmes now running on CNN and Discovery.