Trends Snapshot: How 'phygital' products connect offline and online

This Trend Snapshot includes

Trend overview

Connecting physical products to the internet is a trend many marketers are exploring. These are known as 'phygital' products, and examples vary from bottles of whisky to T-shirts. They are being used by companies to extend their brands, stand out in a crowded market, provide new services, stimulate online buzz and generate valuable consumer insights.