Trends Snapshot: How 'phygital' products connect offline and online
This Trend Snapshot includes
Trend overview: what it is and why it's important
Brands ahead of the curve: examples from Heineken, Coca-Cola and Philips, among others
What it means for brands: expert practitioner insight
What can we expect: where this trend might lead
Further reading: where to find more on this subject
Connecting physical products to the internet is a trend many marketers are exploring. These are known as 'phygital' products, and examples vary from bottles of whisky to T-shirts. They are being used by companies to extend their brands, stand out in a crowded market, provide new services, stimulate online buzz and generate valuable consumer insights.