Synoptik: Synoptik Online Eye Test
ELECTRIC//RAINMAKER – part of Hjaltelin Stahl Group
Entry Information
Category: Retail/Direct SalesCountry where program ran: DenmarkDates program started/ended: March 2011 – December 2012
Product Description:
Synoptik is a retail optician chain.
Advertiser/Client Name: Synoptik A/S
Website:http://www.synoptik.dk/addon/synstjek
Strategy
Marketplace challenge:
Background:
Synoptik wanted to offer a solution that could give potential customers an indication of whether they need to have their eyes tested or not. Ultimately, the target was to increase the knowledge that Synoptik, as the only one in the market, offers a free, certified eye test along...