Synoptik: Synoptik Online Eye Test

ELECTRIC//RAINMAKER – part of Hjaltelin Stahl Group

Entry Information

Category: Retail/Direct Sales
Country where program ran: Denmark
Dates program started/ended: March 2011 – December 2012

Product Description:

Synoptik is a retail optician chain.

Advertiser/Client Name: Synoptik A/S

Website: http://www.synoptik.dk/addon/synstjek

Strategy

Marketplace challenge:

Background:

Synoptik wanted to offer a solution that could give potential customers an indication of whether they need to have their eyes tested or not. Ultimately, the target was to increase the knowledge that Synoptik, as the only one in the market, offers a free, certified eye test along with driving more customers to the actual eye test in the shops.