Synoptik: Synoptik Online Eye Test
ELECTRIC//RAINMAKER – part of Hjaltelin Stahl Group
Category: Retail/Direct Sales
Country where program ran: Denmark
Dates program started/ended: March 2011 – December 2012
Synoptik is a retail optician chain.
Advertiser/Client Name: Synoptik A/S
Synoptik wanted to offer a solution that could give potential customers an indication of whether they need to have their eyes tested or not. Ultimately, the target was to increase the knowledge that Synoptik, as the only one in the market, offers a free, certified eye test along with driving more customers to the actual eye test in the shops.