TV Land: Launch of 'Hot in Cleveland'
BACKGROUND AND OBJECTIVES
For years, TV Land has been the home for reruns of television's most celebrated sitcoms and dramas. Our target demo is A25-54 with a focus on A40-54 and W25-54. We offer advertisers steady, reliable ratings and an appealing, upbeat and positive environment. Despite our best efforts to push the brand into a more contemporary direction with more modern acquisitions and original reality programming, we've always been known for reruns and a retro look and feel.
In 2009, TV Land took the first bold step in a long-term business goal to...