Redesign of Growler Brewery and its portfolio of beers

Agency: JDO
Client: Nethergate Brewery
Brand: Growler Brewery
Category: Brand Identity - under £100,000

Executive summary

In 2010, new management took over brewing company Nethergate, on the Essex-Suffolk border. Two years on, they tasked JDO Brand Design to design the renamed Growler Brewery's identity, together with its on and off trade livery. The creative result has helped set the brewery up for commercial, as well as critical success with results which far exceeded the brief's original objectives.

The entrepreneurial team set great store in the very best accountable design. A micro-brewer has micro budgets and, unquestionably, investment in the right branding project had to be rigorously considered to ensure optimal effectiveness. At board level, a design overhaul was deemed more appropriate than a costiy advertising campaign.