On the other hand ...

Product placement: does it spell the end of TV advertising as we know it?


Affirmative! If the current trend continues across the western world, TV advertising is on a fast track to moribundity – but don’t pin the blame on product placement per se.

Marketers are under pressure to revive consumer’s evaporated engagement with their wares. But the pilgrims way to Joe Public’s purse is increasingly blocked by the banditti of ad clutter, channel proliferation and DVR ad-skipping.

While at yet another roadblock they are confronted by the multi-headed Hydra of the internet and its social media and search offspring.

With the inevitability of Greek tragedy, these Furies are poised to deliver the coup de gr?ce to the traditional ad-break and its most treasured progeny, the 30-second spot.