Communications trends from VoD to the mobile internet: a report from the 2010 UK Media Research Group conference

Colin Grimshaw

'Change - The Future Communications Ecology' was the theme for discussion at the Media Research Group's 2010 Conference held in Malta, attended by 160 senior delegates from media agencies, media owners and research companies, including representatives from ESPN, Discovery Communications Europe, comScore, BBC Worldwide, Ipsos, Kantar Media, JCDecaux and Nielsen.

The conference opened with a balloon debate that pitched media against each other in answering the question: 'Which traditional media will survive the digital age?' The winner was radio, represented by Global Radio's John Fryers, who, in a final face-off with magazines and outdoor, concluded his argument by asking: "Who breaks into a car to steal a magazine? And who takes over a poster site to break news of a military coup in SE Asia?"