How Mazda found its automotive-marketing niche
In 2008, the floor fell out from the US economy. The automotive industry, in particular, was hit hard. In just a year, new-car sales dropped more than 30%, from 16 million units to 11...
How Mazda found its automotive-marketing niche
This event report outlines how Mazda, the automaker, has rebuilt its brand for the digital age.
