How Mazda found its automotive-marketing niche

This event report outlines how Mazda, the automaker, has rebuilt its brand for the digital age.

How Mazda found its automotive-marketing niche

Geoffrey PrecourtWarc

In 2008, the floor fell out from the US economy. The automotive industry, in particular, was hit hard. In just a year, new-car sales dropped more than 30%, from 16 million units to 11...

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