MORE THAN: Freeman

Brand health is in decline in insurance – driven by lack of consumer confidence and lack of trust. MORE THAN didn't aspire to being the cheapest insurance provider, so the campaign needed to justify selection on factors other than price.

MORE TH>N: Freeman

Stephens Francis Whitson

The team

Stephens Francis WhitsonMatt Conner – Client Services DirectorKarina Jaya-Ratnam – Account DirectorNeil Francis – Creative DirectorFred Rodwell – CopywriterAndrew Parsons–...