MORE THAN: Freeman

Brand health is in decline in insurance – driven by lack of consumer confidence and lack of trust. MORE THAN didn't aspire to being the cheapest insurance provider, so the campaign needed to justify selection on factors other than price.

MORE TH>N: Freeman

Stephens Francis Whitson

The team

Stephens Francis WhitsonMatt Conner – Client Services DirectorKarina Jaya-Ratnam – Account DirectorNeil Francis – Creative DirectorFred Rodwell – CopywriterAndrew Parsons – Art DirectorChris Ridd – Planner

MORE TH>NPeter Markey – Marketing DirectorNicola Carver – Head of MarketingTim Dixon – Brand Marketing ManagerClara Dennison – Direct Marketing Manager

What is wonderful about this work?

We used trust to drive confidence, optimising return and avoiding self-destructive price wars. MORE TH>N Freeman is imaginative, humorous...

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