Strategy in Asia: the view from outside

Warc asked two of the judges (Gareth Kay and James Best) of the Warc Prize for Asian Strategy - one based in the UK, one in the US - for their views on the quality of the entries and the role strategy is playing in the best of Asian marketing.

Strategy in Asia: the view from outside

Gareth Kay and James Best

Warc asked two of the judges of the Warc Prize for Asian Strategy– one based in the UK, one in the US – for their views on the quality of the entries and the role strategy is playing...

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