Transforming the Image of Gaming as a Main-Stream Advertising Medium: Part II
Microsoft's "1 vs. 100" Gets a hearing at ad:tech San Francisco

Geoffrey Precourt

Read Part I: Electronic Arts Takes its Message to the 4A's

Carolyn Fuson has a hefty title at Microsoft – she's senior audience and analytics manager on the Business Strategy team within the Entertainment & Devices Advertising Business Group – but her presence at the 2010 ad:tech San Francisco gathering was more easily define by her responsibility: She heads global advertising-audience intelligence and media measurement for Xbox LIVE, MSN Games, Zune and Media Room.

In that capacity, she's not just charged with product oversight but with also convincing marketers that gaming has reached maturity as a viable advertising medium.