Personal privacy and consent marketing: The new competitive battleground?

Lena Roland

This report addresses the issue of privacy in data collection methods, arguing that it is a key concern for many consumers.

Personal privacy and consent marketing: The new competitive battleground?

Lena RolandWarc

Underhand tracking, hacked passwords, clandestine email surveillance, data breaches, endless tweaks to Facebook's 'Data Use' policy and the recent National Security...

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