Crimestoppers: Scratch'n'sniff cannabis campaign
Agency: Felton Communication
Brand: Scratch'n'sniff Cannabis Campaign
Category: Design for Society
"We are delighted with the success that the Crimestoppers' cannabis cultivation campaign has experienced. It has over-achieved on all of its objectives."
A national campaign to generate information about cannabis cultivation from the public.
Raise public awarenesss of the social and economic consequences of cannabis farms.
Cannabis is seen by many as the more acceptable side of recreational drugs so asking people to report cultivation was contentious amongst the public.