Crimestoppers: Scratch'n'sniff cannabis campaign

Agency: Felton Communication
Client: Crimestoppers
Brand: Scratch'n'sniff Cannabis Campaign
Category: Design for Society

"We are delighted with the success that the Crimestoppers' cannabis cultivation campaign has experienced. It has over-achieved on all of its objectives."

Lucy Reid
Campaigns Manager
Crimestoppers

Executive summary

The brief

  • A national campaign to generate information about cannabis cultivation from the public.

  • Raise public awarenesss of the social and economic consequences of cannabis farms.

The challenges

  • Cannabis is seen by many as the more acceptable side of recreational drugs so asking people to report cultivation was contentious amongst the public.