Authors: Vince Meiklejohn and Keith W Crane

Ahlstrom Corporation - How the Ahlstrom Corporation have Filtered into the Italian Coffee Marketplace

INTRODUCTION

Ahlstrom is a family-owned company, whose heritage spans more than 150 years. It is headquartered in Helsinki, Finland, employs more than 6,000 people and serves customers with sales networks and production facilities in more than 20 countries on five continents, including Scotland. This paper is designed to show that a one off opportunity, which comes around for the chance to get a foothold in an overseas marketplace where they have no business at all, has been grasped with both hands, with terrific results.

MARKET BACKGROUND

Ahlstrom is a leader in high performance fiber-based materials serving niche markets worldwide. Their fiber solutions are used in a large variety of everyday products for the environment, health care, transport, packaging and home & office. Today, annual net sales of Ahlstrom's fiber solutions business are about EUR 1.6 billion.