Adstats: TV advertising
TV adspend is forecast to increase by 5.9% worldwide in 2012.
A full PowerPoint presentation of these charts can be downloaded here or click below links for individual slides.
- TV adspend by key market
- Activities while watching TV in the USA
- Monthly TV viewing by format and demographic in the US
- Long-term TV trends: Five key markets
- Global TV viewing by device
- TV adspend forecast by country
Key points include:
- TV adspend is forecast to increase by 5.9% worldwide in 2012.
- The total includes a 13.2% rise for China and a 5.6% increase for the...