A fresh look at our eyes - How innovation scenarios can harness research insights and further drive business impact
Germaine GazanoLVMH Perfumes and Cosmetics, France Christophe Rebours InProcess, France
The innovation instinct
As with sport, music and cookery, an instinct for innovation needs to be supported by robust methods and daily practice with the right tools.
Dior and InProcess share similar beliefs regarding the value of user-centric approaches to innovation.
A shared culture of observation (anthropological, ethological) has enabled building a common language to be used at every stage of the projects we have worked on...