A fresh look at our eyes - How innovation scenarios can harness research insights and further drive business impact

Innovation in the competitive mascara market dates from the 1950s. To go beyond incremental innovation and redefine category boundaries, InProcess capitalized on its anthropocentric approach and its methods in complexity management to provide LVMH Research with a fresh look at the eye, both as an expression of human identity and a communication channel.

A fresh look at our eyes - How innovation scenarios can harness research insights and further drive business impact

Germaine GazanoLVMH Perfumes and Cosmetics, France  Christophe Rebours InProcess, France

INTRODUCTION

The innovation instinct

As with sport,...