Product placement and the promotion of healthy food to pre-adolescents: When popular TV series make carrots look cool
Karine M. Charry
IÉSEG School of Management (LEM-CNRS 8179)
IntroductionAlthough product placement is more than half a century old, it has never been as popular either in the media or as a subject of academic research as it is now. A recent review (van Reijmersdal et al. 2009) noted that more than 30 studies were conducted on the topic over a three-year period. Valuable insights have been offered, and the effectiveness of the practice on adults has been extensively demonstrated...