Australia's brands crack China with 'daigou' personal shoppers
The extraordinary rise of 'daigou' (Chinese personal shoppers) buying local Aussie products to re-sell in China has emerged as a major trend over the past couple of years. But...
Australia’s brands crack China with 'daigou' personal shoppers
This article explores the rise of 'daigou' (shoppers who buy Australian brands to re-sell in China) as a powerful shopper segment in Australia and offers advice for building a daigou engagement strategy.
