Australia’s brands crack China with 'daigou' personal shoppers

This article explores the rise of 'daigou' (shoppers who buy Australian brands to re-sell in China) as a powerful shopper segment in Australia and offers advice for building a daigou engagement strategy.

Australia's brands crack China with 'daigou' personal shoppers

Brooke Hemphill

The extraordinary rise of 'daigou' (Chinese personal shoppers) buying local Aussie products to re-sell in China has emerged as a major trend over the past couple of years. B

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