Adstats: Food advertising
Food brands accounted for $38 billion of global ad spend in 2011, a rise of 3.3% from 2010, according to Nielsen.
A full PowerPoint presentation of these charts can be downloaded here or click below links for individual slides.
- Food ad spend by product category
- FMCG adspend by product category
- Growth in ad spend by region
- Growth in food ad spend by category
- Share of food ad spend by medium and market
- TV ad spend by food product category
- Growth in food and FMCG ad spend by medium
Key points include:
- Expenditure levels rose fastest...