Cancer Research UK: Tap to Beat Cancer

This case study describes how British charity Cancer Research UK found a way to raise money using contactless technology.

Cancer Research UK: Tap to Beat Cancer

Alexia Pilavachi

Campaign details

Brand: Cancer Research UK Brand owner: Cancer Research UK Lead agency: MediaCom Contributing agencies: Clear Channel Country: UK Industry: Charities & voluntary organisations Channels used: Outdoor, out-of-home Up to 500k

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