Nestle Lean Cuisine: #WeighThis

This case study describes how Nestlé's Lean Cuisine used a moving social campaign to connect with American women emotionally and reverse years of sales declines.

Nestlé Lean Cuisine: #WeighThis

Summary

Lean Cuisine was losing relevance as diet quickly became another four-letter word. The result - five years of sales declines. The brand needed to pivot. And fast.

Through social segmentation and brand perception...

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