Officeworks Hummingbird: Selling premium goods in a downturn

Packaging

Branded - Non-Food

Elmwood

EXECUTIVE SUMMARY

Sales increased by 19%

Margin increased by 11%

Unit Sales up by 12%

161x Return on investment. The design paid for itself in 2 1/2 days.

118,000 Units sold

Creating a desirable brand in the face of recession and declining sales

Since opening its first store in Richmond, Victoria back in 1994, Officeworks has been a market leader in Australia's office supply retail sector. Comprising a 3,500+ workforce this iconic brand has 125 stores nationally and is parented by one of Australia's largest public companies, Wesfarmers.