Dont Stop Spending Now!
(Phone 08457 950
Royal Mail has been getting a bit of a bashing recently. Losing 1.5 million
every day. Cutting out the second delivery. Having 17,000 managers (which it now
thinks may be a couple too many). And getting serious competition for its
one bit of the Royal Mail is trying very hard. I replied to a colour ad offering
The Evidence for maintaining your marketing budget in troubled times.
Nothing happened for two weeks, but luckily I had torn out the ad, so I rang up
again and two weeks later a bulky envelope arrived, correctly addressed. It was
worth the effort, as this mailshot is well thoughtout and a very good read.