WARC subscribers can read

The view from the top: Sir Martin Sorrell's take on the global advertising industry at ad:tech New York 2009

The keynote speech of Sir Martin Sorrell, WPP Group chief executive, to the 2009 ad:tech New York conference is the focus of this report from Warc's news editor, Stephen Whiteside.

Sign in

WARC helps you to plan, create and deliver more effective marketing

Find out more Get a demo

By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.

Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 76% of the world’s top agencies and 80% of Forbes most valuable brands*.

* Top 10 brands