The Economist: Raising eyebrows and subscriptions

This article describes The Economist's campaign to rescue the magazine from a plateau in subscriptions, caused by perceptions of elitism among prospective audiences.

The Economist: Raising eyebrows and subscriptions

Proximity London and UM London

Campaign overview

Subscriptions for The Economist had plateaued. Positioning the publication as the ticket to success for white-collar warriors was not appealing to millennials....