How Chevrolet turned a social-media crisis into a triumph – and stuff
Stephen WhitesideWarc
It is late into the evening of October 29th. The San Francisco Giants had just the 2014 World Series.
As a sponsor of Major League Baseball's annual showpiece, Chevrolet traditionally hands over a new car to the Most Value Player across the seven-game faceoff. In this case, Madison Bumgarner, the Giants' pitcher, was set to receive the award and a new Colorado truck from Rikk Wilde, a zone manager for General Motors – Chevy's parent company – in Kansas City.
Jamie Barbour – the brand's...