How marketers need to raise their game
Ruth SaundersGalleon Blue
THE AVERAGE lifespan of a company, according to the Standard & Poor's 500, has dropped from 65 years recorded in the 1920s to only 15 years today, showing how quickly established companies can underperform, so much so that it's estimated that by 2030 over 75% of the companies in the S&P 500 will be ones we don't know today1.
One of the reasons for a company's demise is often its lack of customer-led growth. Strategies for growth tend to differ from company to company -with some...