Angostura 1824

Good

Client: Angostura Ltd
Category: Packaging (Branded – Drink)

"We commissioned Good to re-design our flagship rum and at the same time make our packaging more premium and relevant. A tall order, but they over-delivered with significant efficiencies, a stunning pack and a growth in sales."

Brian Woods
Sales and Marketing Director,
Angostura Ltd

Executive summary

Angostura, famous for its bitters, is one of the world's leading rum producers.

Award-winning for taste, the Premium and Super Premium ranges unfortunately bore little or no resemblance to each other and the 1824 variant, the flagship product, was looking tired with its premium positioning under constant threat from the competition. Retailing in the region of £50 a bottle, the pack had to reflect this price point in a credible and compelling manner.