Engaging Business Decision-Makers Online: What do they love and hate about online market research?

Mark Walton
Global Developments, e-Rewards Market Research, Research Now

OVERVIEW

Business decision-makers are a valuable resource, offering insight into today's volatile commercial world. But they are becoming increasingly difficult to research. Online research provides an opportunity to research decision makers effectively … but if we fail to engage and treat them with respect, we do not deserve their support.

This paper contains a concise perspective on conducting online market research among business decision-makers and the challenges that the market research industry faces. It contains insights from conducting numerous online surveys among business decision makers belonging to the e-Rewards B2B and Affluent Consumer Panels. Specific references are made to a Global Business Decision-Makers survey conducted in seven countries in August 20091.

ONLINE B2B RESEARCH – THE OPPORTUNITIES AND CHALLENGES