Consumer behaviour: Slowly does it

Adam Chmielowski

Flamingo

Modernity is seen in China not as ‘foreign', but as part of Chinese tradition, it asserts continuity with the past

Technology has speeded up everything we do, but stasis has its place and human behaviour may be better understood by a return to observing ‘slow culture'

William Wordsworth, in his 1708 collection of poems, Lyrical Ballads, wrote: "Fast entertainment...a craving for extraordinary incident, which the rapid communication of intelligence hourly gratifies."

More lately, society and marketing alike have become increasingly preoccupied with the pace and complexity of modern life, the need for instant gratification and even quicker connections to others. It seems that the emerging language of the insight and planning tools of the day reflects this obsession with ‘the fast’ and ‘the now': trending tweets, realtime dataviz, real-time planning, listening in to the digital conversation.