Gü: Engaging people on Facebook
Publicis Chemistry
The team
Sally Winter- Account DirectorCourtney Maywald – Social Media ManagerDavid Prideaux – Executive Creative DirectorRob Trono – Creative DirectorAmy Holman – Creative teamJames Allen – Creative teamKatharyn Gasson – Project ManagerRaul Balreira – Creative Services ManagerVladimir Exil – Technical Lead
Other contributors
A Large Evil Corporation Creation Film Production
How did the campaign make a difference?
It dramatically improved engagement on Facebook, converting Gü fans' significantly above-average loyalty into more fans and leading to...