Gü: Engaging people on Facebook

Publicis Chemistry

The team

Sally Winter- Account Director
Courtney Maywald – Social Media Manager
David Prideaux – Executive Creative Director
Rob Trono – Creative Director
Amy Holman – Creative team
James Allen – Creative team
Katharyn Gasson – Project Manager
Raul Balreira – Creative Services Manager
Vladimir Exil – Technical Lead

Other contributors

A Large Evil Corporation
Creation Film Production

How did the campaign make a difference?

It dramatically improved engagement on Facebook, converting Gü fans' significantly above-average loyalty into more fans and leading to incremental sales. A total of 58,000 new fans were recruited, 35% engage with the brand every month and 75% bought a product they hadn't tried or didn't even know about.

What details of the strategy make this a winning entry?