Bou Khalil Supermarché: The Good Note

Nicolas Geahchan, Paola Mounla and Sally Alzaza

Campaign details

Brand: Bou Khalil Supermarché
Brand owner: Bou Khalil Supermarché
Lead agency: J.Walter Thompson Beirut
Country: Lebanon
Industries: Supermarkets & grocery stores
Channels used: Direct marketing, Events & experiential, Integrated, Magazines - business, trade, Magazines - consumer, Other & ambient media, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Public relations, Social media,Websites & microsites
Budget: Up to 500k

Executive summary

Lebanon has absorbed more than two million Syrian refugees. More than half are children, drastically increasing the number of children begging on the streets. Some were exploited by gangs, who used the money handed to the children to buy illicit items and substances. Unsure of where their money was going, the Lebanese stopped giving. With insufficient state services to provide for them, this left many without basic necessities.