PepsiCo's Jakeman sternly takes agencies to task

This event report outlines the challenges facing many agencies when it comes to adapting to the new era of marketing, as outlined by Brad Jakeman, President/Global Beverage Group at PepsiCo.

PepsiCo's Jakeman sternly takes agencies to task

Stephen Whiteside Warc

Brad Jakeman, President/Global Beverage Group at PepsiCo, believes most agencies cannot meet the primary demand of modern marketing: namely, "Being able to produce content in real time."

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