Dopamine and the science of social media sharing
According to RadiumOne's latest research on the power of dark social, 84% of social sharing happens away from link trackers via social platforms such as email, copy-and-paste links in instant messaging apps and texting.
With a huge majority of social media ad-spend being directed toward public social media channels, that's a big challenge for brands as they grapple with a fast-moving social media landscape.
Source: RadiumOne, 'Drugs, Data, Tech: Has Marketing Utopia Arrived?'
An understanding of the neuroscience around social sharing, and how marketers can use it to improve targeting and drive results, could be the answer.