What are the new sources of growth?

Andrew Curry
The Futures Company

This article follows the analysis of the 'headwinds' contributing to low growth described in the June 2013 issue of Market Leader. Here Andrew Curry examines four areas that constitute new sources of growth and provides a checklist to help determine whether your business model is under attack.

Finding and developing new markets is one of the core activities of business. Looking for growth is more challenging in a post-crisis world where consumers are more considered in their decisions, and resource pressures push up costs for everybody.

This article, which summarises a longer Future Perspectives report, Unlocking New Sources of Growth, focuses on where new sources of growth can be found, and how businesses can identify and assess them in a structured way. The growth framework in this report is based on extensive research into how markets change and where opportunities emerge.

Growth sources