Rhode Island Community Food Bank – Making something of nothing

Nail Communications


The Rhode Island Community Food Bank was facing its most challenging set of circumstances since opening its doors in 1982: The worst economic downturn in generations resulting in unprecedented demand at their pantries. And a skeptical results-oriented donor base saw hunger prevention as a never-ending 24-hour battle, against which their donation would have little impact.

The recruitment of the younger, educated, tech-savvy wealthier and regular donor we needed to supplant the check-writing, once-a-year, older and poorer existing base was frustrated by a perception that nothing could end hunger in Rhode Island.

After attempting to think our way around the issue, we came to the realization that perhaps the solution was actually to go right at it. Perhaps nothing really could end hunger in Rhode Island.